At QMx, we committed to bringing you knowledge and tools to help grow your business and revamp your strategies for driving sales. As we revisit Instagram as a powerful selling tool, it’s important to note that it's not enough to simply know HOW to create a post. To successfully leverage Instagram, you need to understand its algorithm for how posts are displayed. Not understanding this and any updates can make or break your Instagram engagement levels - but don’t panic! Understanding the algorithm can better your business in the long run. 

So what is an algorithm? It is a unique calculation or set of rules that an app uses to understand its users’ habits. More specifically, it makes sure that a user’s feed is as relevant as possible. For example, have you ever noticed that when you start “liking” specific content on Instagram, you start seeing similar ads on your feed? Yep - that’s the Instagram algorithm at work for you. Have you ever used another app and felt annoyed by content that has nothing to do with your interests? You have a poor algorithm to thank for that. Businesses should want to reach their key audience as efficiently as they possibly can. Now do you see why it's so important? 

Hopefully algorithms don’t sound as intimidating now. Rather than being afraid of algorithms, work to understand them. The more familiar you are with Instagram’s algorithm, the more equipped you are to use this app effectively. Businesses that leverage Instagram while staying up-to-date with its algorithm are able to successfully reach their current audience members, expand their audience, generate revenue as a result of users clicking on product links, and even open up opportunities to work with other influencers. 

In our next article, we will delve deeper into Instagram’s algorithm and the maze of specific updates that will impact your profile in 2021. Its system once prioritized posts based on chronological order, but recent updates have affected engagement numbers for many content creators. We care about our customers too much to leave you in the dark, so continue to follow us as we demystify the wonderful world of Instagram. Stay tuned!