LOS ANGELES – November 21, 2009 – Quantum Mechanix Inc. (QMx) announced that it has signed an agreement with Twentieth Century Fox for the very first license to develop a full line of collectibles based on the legendary television series, Firefly.
Created by genre auteur Joss Whedon, Firefly is an offbeat melding of the space opera and western genres. The series recounts the adventures of a renegade spaceship crew trying to scratch out a living 500 years in the future in a faraway cluster of stars known as the Verse. While its short-lived run back in 2002 comprised just over a dozen episodes, the writing and special effects were so groundbreaking that it helped catalyze realistic, character-driven storytelling in science-fiction television.
Firefly has since risen to cult status, consistently appearing on Top 10 list of all-time best science-fiction shows, and inspiring one of the most active and engaged community of fans (who call themselves Browncoats) of any sci-fi franchise. A campaign led by intensely loyal fans gave rise to a major motion picture in 2005 titled, Serenity, for which QMx has held a license since that movie's debut.
Today's announcement marks the first time Twentieth Century Fox has awarded a replicas and collectibles license for Firefly, acknowledging both the enduring legacy of the show and continued commitment of enthusiastic fans.
"We couldn’t be more thrilled that Fox has chosen to work with us to bring collectibles to Firefly fans," said QMx CEO Andy Gore. "Fans are already familiar with QMx's dedication to Browncoat community, thanks to our work on Serenity. And now with Firefly, the sky's quite literally the limit in terms of the shiny goodness we can create."
QMx's Firefly license includes prop and ship replicas, original T-shirt designs, posters and art prints, animated maquettes and novelties. While no specific product plans have been announced, the company is already hard at work on a number of Firefly-inspired collectibles.