TikTok is a social media app that relies heavily on gimmicky videos, captions, and special effects. Although the main demographic is Gen Z, the demographic data is quickly diversifying. You can find an enormous array of interesting content on the app--- from challenges, to makeup, to finance, and geekdoms. There is more than likely a niche for everyone on the app.

With numerous opportunities for video marketing, this is an app retailers shouldn't ignore. According to Forbes, 86% of people want to see more videos from brands. People don't just want to see pictures of products---they like to see other people interacting with it in an interesting way.  Many have caught on and are trying to meet this need. Brands are leveraging influencers showcasing things like unboxing videos and other gimmicky content to bring awareness to their brand. 

Not only can TikTok help brands meet the demand for video-based content, but it can help companies save money! It is one of the most cost effective methods of clever advertising available to anyone. Advertising can cost hundreds, if not thousands, of dollars to set up a campaign. But with TikTok, videos are free to make. A user has numerous widgets to choose from to make a video stand out. Because you don't need any other special equipment but your phone, this could be the most cost effective way for you to bring attention to your brand.

Lastly, this app can help you save time. Because it is so easy to connect TikTok to Instagram, any video you post on TikTok can be shared automatically on Instagram. You won't need to toggle from one app to the other but can create your content on TikTok knowing that Instagram will post your video. And because all the tools one needs to create a video campaign come straight from the app, there is no need to hop on to a computer and heavily edit your content. 

Whether you’re a weekend warrior who sells at tradeshows, a collectible connoisseur with a panache for horror, or a retailer who specializes in all things sci-fi, there is a place for your fandom on TikTok. With so many fun tools like TikTok at one’s disposal, there are so many unique opportunities to grow your audience and hopefully glean some missing revenue in the process. Download the app if you haven’t. And make sure to have fun while you record your videos!